The Color Trend Confirmation of Menswear Theme

 The new generation of swanky youth grows up with information explosion. Cultural difference promotes the boom of varied community cultures. Swanky youth are fearless and youthful to display the charm of street culture. Graffiti, skateboard and rap help to express themselves, like their mother tongue. Swanky youth use their fashion fetish to demonstrate the endless possibilities of wild growing and break the gender border to create a new scene of gender fluidity. The swanky youth are exploring themselves and sending out the wild power of new generation.

Geranium absorbs from the optimistic factors in the air. Diversified design methods widen the application rang. Its intense tone reveals strong vintage mood.

Serene Greenlake perfectly balances sports and preppy style, and delivers the limitless street vigor with hopeful vitality of swanky youth.

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The Analysis of Greg Lauren The Menswear Designer Brand

 

The nephew of Ralph Lauren, Greg is good at tearing traditional menswear apart and regroup the pieces together to present latest collections. Just as what he said,"Only clothes that are worn have life." Deconstruction, splicing, water-washing and distressed effect are commonly used to make it hard to find two same pieces of clothes in every collection.

A/W 21/22 collection keeps making creation on sustainable development. The patchworking made of automatic long-arm quilting machine is also added to the design of military flight suit, overcoat, cargo jacket, officer coat, cargo pants and signature strapwork shirt. The whole color palette and atmosphere are minimalist and sincere, which feels like warm poems.

Greg Lauren extends his distressed finishing and destruction to prints. Letters, scenery and human portraits are all distressed to present an imperfect yet individualized feel.

The basic structures of jacket, kimono and shirt are deconstructed and restructured in season like puzzle pieces. This unintentional and sincere design is the most touching.

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The Analysis of Meagratia The Charm Rebuilding Menswear Designer Brand

 

Meagratia is a men's & unisex brand with the concept of "fusion of history and present sense". It expresses the view of the world in which the life of the flower is superimposed on the culture, environment, and people's figure that changes with the times. The new-released A/W 21/22 collection still integrated Japanese retro into the American style design through Its retro tonality and delicate details.

This Japanese brand unexpectedly presents a thick American accent. The latest A/W collection maintained the past American style and added the delicacy of Japanese design. Without extravagant tailoring, only retro tonality and delicate details were shown. Daily long overcoat and casual shirt jacket are all involved in this season.

The feature of mix & match suite lies on the matching of underlayer item with outer garments. Meagratia uses color conflict and the difference of lengths to present irregular layers and casual mix & match looks.

Side straps and the ribbons and loops at placket, cuff and neckline improve the practical functions and present individualized details.

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Fashion's Hottest Brands and Products Q2 2021

 

The Lyst Index is a quarterly ranking of fashion's hottest brands and products. Lyst is a global fashion shopping platform, used by more than 150 million people each year to browse, discover and buy items from 17,000 brands and stores. The formula behind The Lyst Index takes into account Lyst shopper behaviour, including conversion rates and sales. It also includes Google search data, as well as social media mentions and engagement statistics worldwide over a three month period. Gucci retains its position as the world's hottest brand for the fourth successive quarter, while Dior and Louis Vuitton climb in the ranking based on the strength of the external data which The Lyst Index considers. Nike remains high on the list, occupying a unique intersection between style and sport, while Prada moves into 5th place following a succession of influencer-approved products trending throughout the quarter. The pandemic is far from over, but consumers were in a very different mindset in the second quarter compared to the same period in 2020. Searches for dresses increased 371%, sunglasses 198% and beachwear 192%, as the TSA reported the highest number of travellers in the US since March 2020. In key markets, the roll-out of vaccinations and lifting of lockdown saw demand increase for dressier styles, as well as items associated with travel and leisure.

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